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Amarone, Italy's newest DOCG!
It's like being let into THE FAMILY. Is it necessary? I personally know plenty of people who are willing to pay for Amarone without the pink neck tie around the bottle.
Is there anything noble about a process? I'd say yes in the case of Vin Santo, Recioto, Madiera, Tokay, and endless other wines but I worry about a region being elevated while the production has increased 650% in the last decade.
Amarone, with all due respect, it just seems a little funny.